Effects of gender reactions to stereotype advertisements – Case study in Bulgaria

applying transitivity theory to gender analysis of efl textbook: : a comparative study.

efl/esl textbooks have been regarded as essential language teaching materials with which the learners spend about 70 up to 90 percent of their class time. the important role they play and their vast use make them not only influential in learning the language but also in shaping values and attitudes. put it another way, textbooks socialize learners using their contents (i.e. texts, illustrations...

from linguistics to literature: a linguistic approach to the study of linguistic deviations in the turkish divan of shahriar

chapter i provides an overview of structural linguistics and touches upon the saussurean dichotomies with the final goal of exploring their relevance to the stylistic studies of literature. to provide evidence for the singificance of the study, chapter ii deals with the controversial issue of linguistics and literature, and presents opposing views which, at the same time, have been central to t...

Exploring Gender Identification Effects on Stereotype Threat

Stereotype threat impairs performance in situations where a stereotype holds that one’s social group will perform poorly. A study of women’s college students examined whether this effect influenced performance on spatial cognition tasks when participants were presented with threat on the basis of gender socialization. Transgender and cisgender participants, all designated female at birth, were ...

Gender Differences in Advertisements

comparative study of gender representation in top notch and ili series

esl/efl books play a crucial role in shaping language learners worldview of gender roles in society. the present study investigated the status of sexism in two sets of efl textbooks, one developed by non-native iranian authors (ili series) and the other by native authors (top notch series). first, two books from each series was selected randomly. then, a quantitative analysis was carried out wi...